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A web 2.0 portal that enables effective networking and content sharing among a niche market segment. Sharing Lebanese recipes among users, chefs, restaurants globally and use this to create different social activities that drives traffic and sponsorship. The business model is about moderating and driving content contribution by a growing community of registered users, using established social networks to drive traffic and support networking among our users.
A combination of financial rewards and ranking recognition has been effective in rewarding high quality content and driving interaction among users.