Got a Startup? Add it! is UAE's online one-stop destination for all your health and fitness needs, inspiring you to live life at its best. At, we connect residents to quality industry providers, whilst allowing them to access exclusive, member-only savings all year round via the noviplus membership. The site also features expert fitness tips, nutritional advice, industry jobs, exciting reviews, articles, an industry events calendar and more. Our objective is to encourage and inspire residents of the UAE to make better choices and take charge of their health by leading a more active and balanced lifestyle.