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Asly (Arabic for genuine) is a mobile SMS service that provide consumers with information about the goods they buy and authenticate genuine products vs. falsified products. Consumers will scratch the code on each package of goods and send the code via SMS to a short code written on the box. The service will respond within maximum 1 minute with either “It is Genuine” or “Sorry this is unidentified suspicious code”
- Date January, 2013 | Type Seed | Source Turn8 Accelerator