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(Istanbul, Turkey)

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Our Vision

Instead of trying to convert commerce to Internet, OdeAl takes Internet to the streets. Payments are easier and companies do not have to pay high fees for any hardware. Smaller businesses and individual sellers who previously could not afford to accept creditcards can easily accept them. does not operate with a dongle. The camera does the job for us. As a result, we are not geographically bound due to magnetic stripe reading restrictions or bank partnerships.

The Product

We believe we have solved the two major problems for payments business:

· Geo-expansion problems: Expanding into a market is just a tap in the appstore for us. Next day we may start in any country.

· Value proposition for the end user: The problem with the payments companies is, well,  that they only focus on the payments. On the contrary we focus our efforts on the experience as a whole. From meeting the client and merchant, to payments and after sales  engagement we create and keep creating value. is not only about payments. It is a CRM enhanced marketplace for the streets. Merchants can list themselves, message with the clients, promote their products and implement CRM Recipes as easy as they would in a tycoon game.

We have a flat fee of 2.33 + VAT. We started developing the appset in June 2013, announced at Webrazzi Mobil Event at April 2014 and launched the merchant app in August 2014.  We seek to launch the customer app by the end of October. Since mid-August we had more than 3000 downloads and 1250 registered users. After registration we keep the merchants in a queue and request some verification for activation. We have activated 150 of these registrations until now.


  • Top15 finalists pitching on stage at Startup Istanbul
  • Top150 startups at
  • Semi-finalist at Global WebIT Congress
  • Alpha Startup at Websummit Dublin 

The Team

Fevzi Güngör (Co-Founder & CEO): Bachelors degree in civil engineering and masters in project management at Istanbul Technical University. MBA at Boğaziçi University. He founded mobilnet (2006-2011) where 2.5m customers performed credit card transactions over US$500m. He founded Turkey's biggest micro payment system ( When the company was sold with a market share of 65%  to private equity Mediterra in early 2012, he left the board of directors. In 2012, he bought all shares from Mobilport ( , where he had been joint partner since 2007. Mobilport manages the pay-as-you-go SMS platform of Turkcell. In 2013 he invested into Pozitif724 and got joint partnership. 

Anıl Can Baykal (Co-Founder & CTO): Graduated from Université Bordeaux in computer science. Currently he is doing his masters in computer science at Boğaziçi University. Before joining Telera he was working on mobile applications at Pozitron, Mobilike, Sednacom and Nommad Commerce.

Saltuk Buğra Aktürk (Software Product Development Manager): He graduated from ITÜ in Industrial Engineering. Before joining Telera, he was e-commerce consultant at Hithit Computers and before, he was general manager at a startup he co-founded.

Talha Atmaca (Business Development Analyst): He holds a B.Sc. in Information Management at the University of Koblenz-Landau (Germany) and currently he is writing on his thesis for the consecutive M.Sc.. He spent semesters abroad at San Diego State University and Bosphorus University. He also worked at Host Europe Group in London and at 1&1 Internet AG in Germany.