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Driven by the deteriorating traffic, Egyptians started regularly to communicate friends, family, and coworkers in traffic situations, mainly to warn each other and potentially suggest alternative routes. The idea of Bey2ollak is to work on leveraging the power of mobile technology and the internet, the Bey2ollak team thought to take that same very simple message and broadcast it to a much wider community of people who would gain important insight regarding their routes. Thus, turning the communication “one to one” based activity to a “one to all” activity.