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Zaytouneh is a video production company specializing in producing short tutorial cooking videos for digital media (mobile & web). Only the hands of the chef preparing the meal are shown in Zaytounehs videos, that will enable us to dub our videos in multiple Arabic dialects & languages. Zaytouneh aims to facilitate people’s fast paced lives by being the perfect solution for cooking fans with a busy schedule or for people who are challenged in the kitchen! It is worth mentioning that studies have shown that learning through videos (rather than reading and pictures) is the preferred method of learning as videos are the closest medium to reality. Furthermore, watching the step-by-step process of the recipe gives it more credibility and a better understanding of the steps and techniques needed, hence making Zaytouneh an ideal source for recipes. Most accessible recipes are available only through text & pictures, and those with available videos are too long, too complicated, unprofessional, segments of TV cooking shows or recited in a foreign language. was launched 2 weeks ago. The English version of the website will be up in 4 weeks, and Zaytounehs video library will include +200 videos within 2 months, and +1000 video by July 2012. Zaytounehs videos were launched on mobiles in Jordan through ZAIN, and currently undergoing negotiations with several mobile operators in KSA, UAE, & Kuwait. Zaytouneh is also undergoing negotiations to license videos to several leading regional websites ( yahoo! Maktoob/ and others) Zaytouneh aims to become the worlds largest library & ultimate source for short cooking tutorials. Fida Taher/ Founder & CEO Have been working in the media domain for the past 9 years Produced +500 hours of video content


Investment Rounds

  • Date September, 2011 | Type Early Stage | Source Angel Investors