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Hapiness Play

We are the solution that enables you to take hold of your life and be happier. We started a complete research 10 yrs. ago with a methodology to help you to be happier: strong media presence, 3 books, 25+ customers tested (inc. enterprise companies), 4,300+ people trained, 30,000+ users, that gave us the insight to launch in 2016 Happiness Play in Dubai, a complete solution ready to the market.

Business Summary: Our vision is to make the people happier. Our mission is to provide the tool that will support and guide the people in the happiness process. We believe in methodologies to help people and we avoid easy suggestions and magic recipes. Our main objective is to become the reference tool for personal and professional growth for businesses and individuals. It is estimated to gain in two years a market share of $10M in happiness technology solutions.

Target Market: Happiness market exists but at its infancy - $5.2b CAGR 4.5% yr.

Business Model:

·   A free methodology that helps everyone to define better changes,

B2C - HappinessPlay serves as a personal happiness assistant to our end-users, helping them focus on their wellbeing goals.

·   B2B/B2G- HappinessPlay Pro is a web-based technology that supports companies, governments, and professionals. Software as a Service model.


·   Pedro Amador: founder, techpreneur and happiness expert. +20 yrs. strong software experience (Baan, Infor, Microsoft). .

·   Antonio Canales: CFO formed in Business Administration from ICADE, has +40 yrs. experience in advising to large company.

·   Santiago Álvarez: Computer Engineering, Master Applied Artificial Intelligence University of Aberdeen, +20 yrs. SW experience.

Customers tested: A wide number of professionals (coaches, psychologists, mentors, salesmen, …) tested these solutions. Nivea has offered a customized version of HappinessPlay (previous Autocoaching) to their customers (in 2012 $100K project).


·   Happify (+16.5M funding.), Happier Inc ($3.2 Funding), The Happiness Index Ltd (+710K$ funding), Lumos Labs, Inc. (+$67.5M total funding), The Happiness Challenge and Memorado (total funding of $4.6M), Clarabridge (now prepared an IRS Form 8937).

Competitive Advantage: The process of innovation is strategic, showing a clear value differentiation: from filling surveys-psychological assessment to capturing holistic human-centered emotions and well-being; and from reflections and sharing pleasant moments to a complete Happiness Solution. 

Company Profile
EN Web:
SP Web:
Industry: Software and services
Employees: 2 + outsourcing
Research: 2006 Launched: 2016

Financial Information(USD)

Company Stage: Full Product Previous Capital: 350K

Pre-money Valuation: 2M

Capital Seeking: 300K-500K

Additional Information

An initial capital of €400K (founder and family&friends), $2M total goodwill, based on its potential for generating profit.

Investors: Aitor Canales: 20%

Advisors: UAE, Adel El-Huni, Jean-Luc Scherer, Hisham Al Gurg.