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Carmine ( is Morocco’s first car sharing service that aims to provide an affordable, comfortable, and efficient transportation alternative that reduces traffic and pollution in Morocco’s urban areas.

The service targets four demographics: those who don’t own cars but occasionally need one; those who have one car and occasionally need a second one; those who are transiting the city and need a car temporally, Enterprises that irregularly need to have access to a car. 

Users can register and reserve online a car, then walk to the nearest carmine station and hold their card in front of a special sensor on the windshield of their assigned car to open the car.